No. The Mad About Color formula is a conditioning treatment infused with non-damaging colorants, wheat protein, soy protein and nourishing botanical extracts such as Rosemary and Hops.

Mad About Color blow dry creams can be used as “fillers” before applying permanent hair color in order to achieve even coverage or replace missing tone.

Yes. If a client has red hair and blond highlights, select Platinum to enhance or neutralize the blond shades.

Shampoo 2 to 3 times to remove the unwanted shading.

Follow directions for use provided on the product tube to avoid staining hands. Mad About Color has a concentrated level of direct dyes; therefore, protect clothing, linens, and towels during use.

No. Mad About Color blow dry cream will not block permanent hair color from penetrating the hair shaft.

Yes. Mad About Color is a fantastic way to tone highlights. Use Mad About Color to save money on the back bar instead of using another tube of color plus developer to tone.

Hair must be towel dried for maximum absorption of the product. Hair that is saturated with water dilutes color absorption and product conditioning.

Download the appropriate PDF order form (consumer / salon professional) and return by email or fax.

Depending on the hair’s porosity, texture, and overall condition, Mad About Color will last up to 3 to 4 shampoos.

Based on laboratory tests using 1/4oz of product per application, 1 tube of Mad About Color blow dry cream yields up to 8 applications.

No. Platinum is an outstanding formula to eliminate brassiness on various shades of brown hair.

Yes. Mad About Color blow dry cream is great for temporary root touch ups and will blend gray re-growth between color applications.